About Karen Daynes - Education Social Media Management Specialist

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I'm Karen Daynes, a content specialist focused on education communication, with hands-on experience working across primary and secondary schools within multi-academy trusts. I understand the pressures schools face—limited time, safeguarding responsibilities, and the need to communicate clearly with parents, staff, and the wider community. 

Having supported schools with declining pupil numbers, I've seen first-hand how a strong, consistent, and professional online presence through social media for schools can improve visibility, build confidence, and help schools tell their story positively. My work is grounded in a deep understanding of education, trust values, and reputation management, ensuring every piece of content is appropriate, purposeful, and aligned with each school's ethos.

My mission as a content specialist is to support schools and multi-academy trusts in communicating clearly, positively, and consistently with their communities through thoughtful and effective social media for schools. At a time when many schools are experiencing declining pupil numbers, a strong and well-managed online presence plays an important role in improving visibility, building trust, and showcasing what makes each school unique.

By sharing everyday successes, celebrating pupils and staff, and presenting schools professionally across social platforms, I help schools tell their story in a way that is engaging, authentic, and aligned with their values. My approach is calm, safeguarding-aware, and rooted in an understanding of education communication, ensuring that social media supports recruitment, reputation, and community confidence without adding pressure to already busy teams.

As a content specialist, I have supported schools and multi-academy trusts in enhancing their social media presence through clear, consistent, and professional education communication. By improving the quality, regularity, and focus of content, schools have experienced noticeable increases in engagement and visibility across their platforms.

Results achieved include:

- Increased follower growth across Facebook, Instagram, and LinkedIn.

- Higher post reach and engagement through consistent posting and clearer messaging.

- Improved presentation of school life, values, and achievements.

- Greater confidence from school leaders in their online communications.

- Stronger community connection through positive, everyday storytelling.

For schools facing declining pupil numbers, a well-managed social media for schools strategy helps raise awareness, showcase strengths, and support recruitment by ensuring that schools remain visible, active, and trusted within their communities.

Please visit the portfolio page for engagement data and platform insights.