Education Social Media Management Portfolio
Below are examples of social media performance from three schools where I manage Facebook accounts. To protect confidentiality, school names are not included. All data shown is taken directly from platform insights. Each example demonstrates how a consistent, professional, and community-focused approach to social media can enhance community connection, leading to significant engagement growth, reach, and visibility within school communities. All data shown reflects organic performance (no paid advertising).
Primary school a - facebook engagement growth
Overview
This school needed a more consistent and positive online presence to enhance community connection, better reflect daily school life, and drive engagement growth with parents and the local community, ultimately improving social media performance.
Approach
Planned and scheduled Facebook posts enhance community connection, featuring clear, positive captions that align with school values. Regular celebration of pupils, staff, and events contributes to engagement growth, while ensuring a consistent tone and presentation boosts social media performance.
Results (90-day period)
With a total of 4,815 engagements, we have seen a remarkable engagement growth of +91%. Additionally, our social media performance has improved significantly, showcasing a 100% growth in 3-second video views, totaling 578 views, which enhances our community connection.
Impact
The content strategy significantly increased community connection and awareness of the school, leading to engagement growth and reaching new audiences, including prospective families and the wider local community, while enhancing social media performance.
primary school b - admissions & recruitment-focused content
Overview
This school was facing challenges with recruitment and admissions and aimed to enhance its social media performance to foster community connection and drive engagement growth, ultimately raising awareness of the school and attracting interest from prospective parents.
Approach
Creation of targeted recruitment and admissions related posts that enhance community connection. Clear messaging that highlights school values, strengths, and ethos contributes to engagement growth. Consistent visual presentation and tone ensure optimal social media performance. Posts are timed to maximize visibility within the local community.
Results (90-day period)
12,053 total views reflect significant community connection, with a +209% increase in views. Notably, 63.6% of these views come from photo content, indicating strong engagement growth. Additionally, 51.5% of views are from non-followers, demonstrating a powerful reach beyond the existing school community. Recruitment-focused posts have shown impressive social media performance, achieving high reach and generating strong interest, leading to enquiries and engagement around vacancies.
Impact
Strategic recruitment posts significantly increased visibility of vacancies, enhancing community connection and promoting engagement growth. This approach helped the school reach beyond its immediate audience and attract interest from potential applicants, ultimately boosting social media performance.
primary school c - strengthening community connection
Overview
This school aimed to enhance its social media performance to improve community connection and foster engagement growth with families.
Approach
Content planned around the school calendar enhances community connection. We focus on positive storytelling and celebration posts to foster engagement growth. Maintaining a professional and calm tone across all content helps improve our social media performance.
Results (90-day period)
With a total of 1,788 engagements, we are excited to report a 22% increase in engagement growth. This includes 216 reactions, 22 comments, and 23 shares, showcasing a strong community connection. Notably, 83.1% of this engagement comes from our dedicated followers, highlighting our impressive social media performance.
Impact
The content fostered a strong community connection, encouraging meaningful interaction that helped the school enhance relationships with its existing community while driving engagement growth and improving social media performance.